ADLER Corporate Booth, FOCUS Art Fair 2022 Paris
ADLER 기업부스 (FOCUS Art Fair 2022 Paris)
A corporate booth design project for an art fair held in Paris, France. ADLER, a metaverse company developing a 3D social network, commissioned the branding for its exhibition and promotional space. I analyzed the company's IP and target audience as a 'metaverse social network' and chose a VR media approach and design concept to bring that identity out.
I designed the exhibition space around VR and digital signage to highlight the distinctiveness of 'a metaverse company at an art fair,' making heavy use of the brand's signature pink to draw visitors through the large venue and leave a strong impression.
I also advised on reviewing and coordinating the VR content so it would be experienced consistently with the corporate booth space.
Analysis and planning
- —Analyzed the company's IP and target audience as a 'metaverse social network,' and chose a VR media approach and design concept to bring that identity out
Exhibition space design
- —Designed the exhibition space around VR and digital signage to highlight the distinctiveness of 'a metaverse company at an art fair'
- —Made heavy use of the brand's signature pink to draw visitors through the large venue and leave a strong impression
VR content advisory
- —Reviewed and coordinated the VR content so it would be experienced consistently with the corporate booth space